Clear your calendars, individuals.
Replace (July 14, 2020): If, like us, you’ve been eagerly awaiting extra information of Rihanna’s Fenty skincare line then you might be in luck. Immediately, Rihanna has formally introduced the launch date for the brand new vary – and it’s developing quick. A brand new web page on the Fenty Magnificence web site broadcasts the launch of Fenty Pores and skin on July 31, describing it as “the brand new tradition of skincare.” Social media channels for the brand new line have additionally been created on Instagram, Fb. Twitter, TikTok and YouTube. Can’t wait till July 31 to get your palms on the road? Followers can enroll for early entry to the gathering on July 29. We’ll see you on the checkout.
Authentic (March 31, 2020): Pay attention up Fenty followers, the information you’ve been ready for has lastly arrived: Fenty Skincare is coming.
Rihanna confirmed that she is increasing her billion greenback magnificence enterprise to incorporate skincare “imminently” based on a brand new interview with British Vogue. “Skincare, it’s the reality. It both works or it doesn’t. There’s nowhere to cover,” she stated of the strain to create skincare merchandise that truly carry out.
Rumours of a skincare line started circulating final 12 months following a trademark submitting for “Fenty Pores and skin” which included “medicated and non-medicated skincare, cleaning soap, physique care and private care merchandise and associated equipment reminiscent of kits, instruments and applicators.”
It’s no secret that Rihanna is extremely hands-on relating to her manufacturers, particularly Fenty Magnificence. Born in 2017, the wonder model has since taken off and was answerable for ushering in a brand new period of inclusive magnificence. This, Rihanna says, was surprising. “I’m shocked by individuals saying, ‘Oh my god, what made you consider making make-up for black ladies?’ I’m like, ‘What? You thought this was like, a advertising and marketing technique? Like I’m a genius?’ It’s stunning more often than not. Then it turns into disappointment that that is groundbreaking proper now. In my thoughts, this was simply regular.”
She additionally confesses that every part you see on the Fenty Magnificence website and merchandise comes from her. “I write all of the copy for the web sites, the product descriptions, product names, the color names… I do have an enormous workforce however I simply don’t essentially assume their tone is mine. I’d really feel like a fraud promoting one thing that I can’t stand by.”
There was no point out of an official launch date for Fenty Skincare however we suspect this new launch can be very nicely acquired by Fenty followers proper now. Effectively, that and/or an album. Over to you RiRi.