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The future of That’s Not My Age — That’s Not My Age

Picture: Claire Pepper

As a self-employed journalist and the editor of That’s Not My Age, I do know I’m privileged to do a job that I really like. One which has allowed me to work at home all through the pandemic. Having stated that, the unfurling financial disaster and prospect of a melancholy has been taking part in on my thoughts, rather a lot, over the previous couple of months. As we went into lockdown my Sunday Telegraph column was placed on maintain, happily as a freelancer I’ve been capable of declare by way of the federal government’s Self-Evaluation Revenue Assist Scheme (although that is lower than the cash I might’ve earned with my Telegraph column), for which I’m extremely grateful. The excellent news is that I’ve obtained constructive suggestions from the editorial staff and been assured that the column might be again when the newspaper has a redesign in June. Will probably be renamed Ageless Type, have a broader remit and be moved to the Saturday version of the newspaper. The whole lot crossed.

The publishing business has been in a precarious state for years – and, as with retail, the pandemic has accelerated the closure of struggling companies (most lately the UK and Australian arms of BuzzFeed). The unpredictable nature of freelance journalism is without doubt one of the major causes I made a decision to do my very own factor and create That’s Not My Age, within the first place. Moderately than counting on sporadic commissions and paltry charges, this was a strategy to develop into impartial, generate my very own earnings and er, break even. Nobody ever stated on-line journalism was a profitable occupation…

As mentioned beforehand in a characteristic on the enterprise of running a blog, operating this web site is my job and I have to earn a dwelling and canopy the day-to-day prices. And operating a web site does value cash: paying for the area, upkeep, safety, the software program to ship out e mail newsletters, photographers, tools (extra HERE). My implausible part-time assistant Helen remains to be employed at some point every week (although she usually places in additional hours), she’s in control of all of the behind-the scenes stuff that retains That’s Not My Age operating easily and permits me the liberty to concentrate on characteristic writing. And I proceed to pay her a month-to-month wage. To fund all this I take advantage of affiliate hyperlinks and the occasional sponsored put up. However principally affiliate hyperlinks. When a gallery of merchandise is included on the finish of a mode characteristic on That’s Not My Age, it’s not random shit, the objects have been fastidiously chosen from a big number of over 5000 manufacturers on my own and Helen. And for this I obtain a small cost from RewardStyle, if a reader makes a purchase order. Extra unpredictability.

Not wanting to place all my eggs into one basket, I’ve been looking out for a further strategy to fund the positioning and supply stability. One answer is the introduction of a system whereby followers pay a month-to-month subscription to entry unique content material. Not solely does this imply That’s Not My Age can proceed to function however it’s consistent with my ethos on sustainability (I might be much less reliant on promoting product to outlive). Patreon is a platform that helps creators, together with writers and journalists (you possibly can learn extra about it HERE) by encouraging followers to pay a small quantity to learn distinctive content material. To start out with, I wish to counsel a subscription of £four per thirty days for 2 unique options and a Q&A, plus first entry and invitations to future occasions and gatherings. Although I utterly perceive if your personal monetary state of affairs implies that you’re unable to contribute proper now; please present assist by telling all your mates, household and furloughed colleagues about That’s Not My Age and by sharing the love on-line. I’ve additionally added one other membership class of £1 per thirty days to assist That’s Not My Age and obtain unique invitations, potential reductions and presents (this doesn’t embrace entry to options and the Q&A). These are early ideas and may be reviewed.

Each single subscription is effective for the way forward for the positioning and the cash will go straight in the direction of creating extra fabulous content material. That’s Not My Age will proceed as per typical however I might be operating ‘paid for’ content material by way of Patreon (accessed by way of this web site); along with affiliate hyperlinks on sure posts. That is one thing I have to do with a view to maintain the positioning going, pay my mortgage and never go bankrupt. Membership options might be much like the longer posts you learn right here – fashion recommendation, magnificence ideas and interviews with superb ladies – and might be recognized by a black triangle with ‘subscriber’ written on it, positioned on the highest left hand nook of the principle {photograph}. That is my Patreon web page, there’s one characteristic on there already to offer you an concept.

That’s Not My Age is 12 years outdated this summer season, and I’m proud to have created this excellent on-line area for like-minded ladies  – together with two fashion books and a ‘sluggish’ podcast (hopefully returning quickly!) Trend usually will get a foul rep however my intention has all the time been one among empowering ladies by providing knowledgeable recommendation, constructive strategies and interesting interviews. And I really like the neighborhood spirit within the feedback field, that you simply take the time to jot down sensible, considerate observations and generously share data is what makes That’s Not My Age particular. However with a view to proceed the dialog, I would like to make sure that I can shore up my enterprise and earn a dwelling wage, no matter occurs. Utilizing the Patreon membership system is a technique of doing this. I feel it is smart, although as all the time I’m eager to listen to your ideas on the matter…

 

Thanks a lot in your loyalty, generosity and kindness. Keep protected. And please keep tuned.

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